Service · Reception

An AI receptionist that never sleeps.

A calm, competent first impression for every caller — day, night, weekend, holiday. Built for practices that lose revenue every time the phone rings unanswered.

Every missed call is a booked competitor.

Voicemails don't call back. Dental practices lose one to three new-patient calls per day to voicemail; law firms lose the intake to the firm that answers first; home-service operators lose the job to whoever picks up the phone at 7pm on a Sunday.

Every Forge Labs engagement is scoped, architected, and owned by an engineer. See how it fits in the full service directory.

One voice, always on, always in your systems.

A Forge Labs receptionist greets in your brand voice, answers the questions your front desk answers a hundred times a week, books directly into your PMS or calendar, collects deposits when required, and hands off to a human only when the situation actually warrants it.

  • Zero missed calls, ever
  • Appointments booked inside the same call
  • Warm hand-offs with full context
How it works

From scope to steady-state.

  1. 01
    Map every intent

    We shadow your front desk and script every inbound reason-for-call, including the awkward ones.

  2. 02
    Wire the systems

    Calendar, PMS/CRM, SMS, and internal Slack/Teams alerts are all wired before the first live call.

  3. 03
    Supervised launch

    Two weeks of call-review with your team, tuning tone, edge cases, and escalation triggers.

  4. 04
    Operate & refine

    Ongoing monitoring, weekly transcripts sampled for quality, and a versioned playbook you own.

Built on
  • Twilio
  • Vapi
  • Retell
  • ElevenLabs
  • Deepgram
  • OpenAI
  • Anthropic
  • HubSpot
  • GoHighLevel
  • Cal.com

Booked appointments, not just answered calls.

Our receptionists don't hand off — they close. Scheduling, insurance triage, deposit collection, and reminders are handled inside the same conversation, then written back to your practice management software.

Fluent in your business.

Every receptionist is trained on your services, pricing tiers, provider availability, and escalation triggers. It knows when to book, when to route, and when to stay on the line.

Frequently asked

Answers, on the record.

What is an AI receptionist?
An AI receptionist is a voice AI system that answers every inbound call in a business's brand voice, greets the caller, handles common questions, books appointments, and routes complex calls to a human — 24 hours a day, 7 days a week.
How is an AI receptionist different from an answering service?
A human answering service takes messages. An AI receptionist executes tasks — it books the appointment, collects the deposit, updates the CRM, and sends the confirmation SMS inside the same call. Cost per call is typically 70–90% lower than a live answering service.
Will callers know they're talking to an AI?
Forge Labs receptionists are engineered to sound human, and are configured to disclose their nature when asked directly. Most callers focus on getting their outcome — a booked appointment or answered question — not on identifying the technology.
Which industries benefit most from an AI receptionist?
Dental practices, medical clinics, law firms, home services, and multi-location salons see the highest ROI, because every missed call represents a lost booking with a clear dollar value. Recovered revenue typically covers the system in the first month.
How long does it take to deploy an AI receptionist?
A Forge Labs AI receptionist is typically live in 2–4 weeks: one week for scripting and integration design, one week for build and internal testing, and one to two weeks of supervised production with call-review and tuning.